Brand Design & Strategy
Establish your roots.
I partner with small businesses and nonprofits to build brands established in purpose, clarity, and beauty. Whether you are starting fresh or leveling up, we will create visuals that feel like you and resonate with the people you want to serve.
BRAND GROWTH
Custom Brand Identity
More than a logo.
Together, we develop a cohesive visual language, from typography to color psychology to strategic positioning.
Best for:
New launches or established brands ready to look as professional as they act.
Includes:
Logo suite, custom color & type systems, visual guidelines.
MOMENTUM
Brand consultation (30 Mins)
Get unstuck.
Not sure where to start? We assess your current brand and find the gaps. Clarity leads to confidence.
More ways to work together
BRAND GROWTH
Brand Evolution Partnership
Build it right. Launch with confidence. Grow with support.
Brand Care Program
Ongoing design and strategy support for growing brands.
MOMENTUM
Dedicated Design Day
One day. One designer. All eyes on your project.
Contract and consulting work
senior-level design support to bridge the gap.
I don't do "fast fashion" branding.
My work is rooted in 27 years of design experience. I don't use cookie-cutter templates or trend-chasing styles. I build systems that are meant to last for years, not months.
Selected Work
A look at the brands we’ve built together.
From local nonprofits to global e-commerce shops, these projects share one thing in common: a commitment to doing business differently. Here is a glimpse of that work in the wild.
Results that speak for themselves
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"Lisa is great! She took my ideas and really made them unique and original. I was blown away by the elements she put together in such a short period of time. Lisa understood where my brand is now and where I want it to go and designed it accordingly. Super happy with the results and her professionalism."
Clarissa Nash
FIVE12 STUDIO -
"Working with Lisa was a dream. She was professional, creative and open to listening to exactly what I wanted. It's amazing to see my vision for a logo—which was once only in my head—now fully realized on the page."
Lisa
Writer -
"Lisa is the BEST! I interviewed several designers and website creators and no one followed-through with the level of professionalism and enthusiasm as Lisa. Just as importantly, she 'got me' and my business from our very first meeting. She perfectly captured my values and personality in our company branding and website design. Her attention to detail and follow-through was impeccable."
Scott Darrell
Leadership Coach and Adjunct Professor
Ready to show up fully?
Let’s build a brand that actually reflects the work you’re doing. No more hiding behind visuals that don’t fit.
Frequently Asked Questions
What does a brand designer actually do?
I translate the heart of your business into a visual language people can understand. This goes beyond just making a "pretty logo." I look at the big picture: your strategy, your color palette, your typography, and how you show up across every platform, to ensure your business looks as professional as it is.
Do I need a brand designer or a graphic designer?
Think of it this way: A graphic designer creates the individual pieces (a flyer, a post, a brochure). A brand designer builds the system those pieces live in. I focus on the foundation – the visual rules and strategy that make sure every single piece of content looks like it came from you.
How do I find the "right" designer?
It’s about alignment. Look for a portfolio that resonates with you, but also look for a process that feels clear. You want someone who asks about your business goals, not just your favorite colors.
How much does brand design cost?
It varies depending on the depth of the project. My custom brand design packages typically start at $3,000. I view this as a long-term investment in your business infrastructure – one meant to last for years, not just for a season.
Can you help with both branding and website design?
Yes, and I actually prefer it. When one person handles both the brand identity and the digital home, the result is consistency that emits trustworthiness. I offer packages that cover strategy, visual identity, and online presence so everything talks to each other perfectly.
What is a Dedicated Design Day?
It’s a focused, 8-hour sprint where you get my undivided attention. We can tackle a specific to-do list – like a website refresh, a punch list of marketing materials, or a quick-turn branding update – in a single day.
What exactly is included in a Branding Package?
It’s a complete toolkit. You walk away with a primary logo, secondary marks (for social media/small spaces), a custom color palette, typography pairings, and a Brand Style Guide so you know exactly how to use it all.
How does a Brand Consultation work?
This is a 30-minute video call designed to get you unstuck. We can audit your current look, talk through a rebrand, or just get a second set of expert eyes on your visuals. You leave with actionable feedback you can use immediately.