Brand Evolution Partnership
A 12-month creative stewardship
Stop piecemealing your brand together. This is strategic, ongoing creative direction for business owners who value expertise and want a partner for the long haul.
You don’t just need a logo. You need a co-pilot. This service is for the business owner who understands that a brand isn't something you build once and put on a shelf. It’s a living thing.
Instead of hiring expensive agencies or juggling random freelancers for every new flyer, you get a dedicated creative partner (me). We build the foundation, launch it, and then nurture it for a full year. You get the consistency of an in-house hire without the overhead.
Who this is for
The Delegator:
You want a trusted expert to own the visual side of the business so you can get back to CEO work.
The Visionary:
You value cohesive strategy and hate when your marketing materials look like five different people made them.
The Scaler:
You need ongoing support but aren't ready to hire a full-time employee.
the roadmap
Phase 1:
The Build (Months 1–3)
We pour the concrete foundation.
Brand Identity: Logo suite, accessible color palette, typography, and guidelines.
Messaging: Tone of voice and key messaging framework.
Digital Home: Custom Shopify or Squarespace design and build.
Connection: Branded email templates and welcome automations.
Phase 2:
The Evolution (Months 4–12)
We grow the house.
Strategy Sessions: Monthly deep-dives to review goals and marketing shifts.
Web Maintenance: Landing pages, product updates, and content tweaks.
Campaigns: Newsletters, promotions, and launch graphics.
Collateral: Flyers, decks, event materials—whatever keeps the brand strong.
What this actually looks like:
Follow the growth of a past client
It started with a brand new visual identity: logos, color palette, website, and email design to introduce her to the world.
Next came her first memoir. We built the launch through email campaigns, social media graphics, and posters for her book tour stops. Plus emails that kept readers in the loop as the tour hit the road.
Her speaking career grew next, so we created a speaker reel and polished support materials like a rate sheet to help event hosts book her with ease.
Then came Sicily. A dream retreat turned real through a dedicated marketing campaign with custom landing pages and trip-focused emails.
As she evolved, so did her brand. Moving beyond the persona and stepping fully into her name, her story, and what she’s now best known for.
This rebrand marked a new phase positioning her to scale and connect with her audience in deeper, more authentic ways. And all of it came together over the course of a year.
Investment
12-Month Commitment
$3,000 / month
Flat monthly fee. (No surprise invoices).
Transparent deliverables.
At the end of the year, move to the Brand Care Program or renew.
Why this model works.
Big-picture thinking meets daily execution. Usually, you have to choose between a strategist who doesn't design, or a designer who doesn't understand your business goals. Here, you get both.
You won’t outgrow this.
We build your brand to evolve with you. When you pivot, we pivot. Your brand evolves strategically, not reactively.
You get a Creative Director without the salary.
You get the insight and guidance of a senior partner without the six-figure overhead of a full-time hire.
You aren't alone.
No more scrambling to find a freelancer who is available next week. No more disjointed, one-off designs. You have a partner who understands your business inside and out, ready to guide you every step of the way.
Frequently asked questions
What’s the difference between this and the "Brand Care Program"?
Think of the Brand Evolution Partnership as a "Build and Grow" phase. It includes the heavy lifting of strategy, a full website build/refresh, and a comprehensive brand rollout. It’s for businesses in a season of transformation.
The Brand Care Program is for maintenance. It’s for brands that are already built and just need to stay sharp, consistent, and updated.
Do I really need to commit to 12 months?
Yes. Real brand equity takes time to build. This isn't a quick fix; it's a stewardship. We need that runway to plan, build, refine, and launch without cutting corners. (That said, payment plans are available to make the cash flow manageable).
What kind of design work is included in the monthly retainer?
Almost anything you need to communicate with your audience: social media graphics, email templates, packaging design, slide decks, signage, simple animations, and more. If you need it visually, we can usually make it happen.
Can we start with strategy and decide on the rest later?
Absolutely. In fact, the first month is entirely focused on the brand audit and strategic planning. We don't design a single pixel until we know exactly where we are going.
Do you work with teams or just solo founders?
Both! I’ve worked with solo owners, partnerships, and small internal teams. If you have a copywriter or a VA you love, I’ll happily coordinate with them to make sure the brand stays consistent across the board.
What happens after the 12 months?
Most clients choose to transition into the Brand Care Program. This allows you to keep that same level of support and consistency, but at a maintenance pace (and price point) that fits your new normal.