Purpose-driven design to help you grow

This studio exists for business owners who lead with intention. I help you express what matters most – visually and strategically – through custom branding, websites, and illustration.

My approach is collaborative and flexible. It’s built around what works best for you, not a rigid agency process.

Every decision has a reason behind it, and that reason should have something to do with you.

Say it with your whole brand.

A smartphone with a sunset mountain landscape background displaying the words "Experience, Quality, Craftsmanship, and Design" with a tennis court in the foreground.
A modern workspace with a desk, computer monitor, camera, and a potted plant, with the text FIVE12 STUDIO' overlayed.
A stack of business cards with the name 'Krista Miller' on a white card, and a separate stack with a red and yellow logo.

Ways to partner together

Brand Evolution Partnership

The 12-Month strategic anchor. Think of this as having a creative director in your back pocket. This is a comprehensive, year-long partnership where we build, refine, and maintain your brand together. It is ideal for business owners who are ready to invest in consistency and want to ensure their brand stays clear and compelling, no matter how the market shifts.

Brand Care Program

Keep it sharp, month after month. Consistency builds trust, but it takes work. This service provides ongoing design support to keep your visuals sharp and adaptable. Whether you need monthly assets or just peace of mind knowing your brand is being looked after, this program keeps you covered.

Dedicated Design Days

High impact, low timeline. Perfect for fast-moving businesses or smaller-scale needs. We book a single, focused day to knock out a list of deliverables such as sales pages, packaging updates, or a refresh of your brand collateral. No long email chains, just done.

The foundations of a strong brand

Brand strategy & identity systems

This is about more than just a logo. It’s the foundation of how your business shows up in the world. We will define your voice, your visuals, and your place in the market. By the end, you won't just look different; you'll know exactly why you look that way.

Website design

Your website should do the heavy lifting for you. I build custom sites designed to meet specific goals. From converting sales to telling a story to ensuring accessibility, we’ll co-create a digital space that is intuitive, beautiful, and fully yours.

Custom Illustration

The human touch. In a world of stock photos and AI art, hand-drawn visuals stand out. From product packaging and murals to custom social media assets, illustration adds a layer of personality and warmth that makes your brand impossible to ignore.

What it’s like inside the process

I believe in transparency. You should never have to guess where we are in a project.


The Initial Chat

A no-pressure consultation to explore your ideas. We’ll see if we are a good fit for one another.


Digging Deep (Discovery)

We dive into your brand’s values, your goals, and exactly who you are trying to reach. This is the research phase that informs everything else.


Design & Development

I go into the studio and get to work. I deliver thoughtful, creative concepts with scheduled check-ins for your feedback.


The Handoff

You receive polished, ready-to-use designs and the training you need to use them.


Ongoing support

Need tweaks later? Or want to grow together? I offer ongoing creative support exclusively to clients I’ve worked with.


Success stories from brands that care

Here is what it looks like on the other side of a project:

  • "Lisa’s professionalism and excellent communication made this process a positive and fun experience. I am proud to present my website to clients and I would recommend Lisa’s work to anyone."

    Melissa Howard, MT-BC, SBD
    Music Therapist, Birth and Bereavement Doula
    Nurturing Melodies

  • "Lisa really listened to what I wanted, and helped me vocalize what I couldn't quite get into words about what I wanted in my new logo. I will definitely go to her in the future for any additional designs I might want to add to my new branding! She was so clear with communication from start to finish, and was so thorough yet concise during our design day. I have had a blast using my new logo/branding on all my collateral and it's really leveled up my marketing materials!"

    Krista Miller
    Beauty, Product, Fashion, and Jewelry Photographer
    Krista Miller Photography

These stories showcase my commitment to creating meaningful change through design.

Let’s build something that reflects what you stand for

If you are ready to invest in design that supports the future you’re building, reach out. I’d love to hear what you are working on.


Frequently asked questions

How do I know which service is right for me?

Don't worry about figuring that out alone. Schedule a consultation, and we can talk through your goals to determine the best path forward.

Can you design just a logo?

I don’t offer standalone logo design. To be honest, a logo without a strategy or brand foundation is a disservice to your business. It just doesn't hold up long-term. If you are looking for a more holistic approach, I’d love to help.

What platforms do you build websites on?

I primarily design custom sites on Squarespace and Shopify. After years in the industry, I've found these platforms are the most flexible and user-friendly for small to mid-size businesses to manage.

Do you work with clients outside the U.S.?

es! I’ve worked with clients around the world. All meetings are held virtually, and I adjust my calendar to accommodate different time zones whenever possible.

Do you offer copywriting?

I don’t offer full-scale copywriting, but I do provide light content editing and guidance to help your voice come through clearly. For larger projects where you need a dedicated writer, I’m happy to collaborate with one or refer you to a pro.

How far in advance should I book?

I usually book 1–3 months in advance. If you have a specific launch date or event coming up, please reach out early so we can secure your spot on the calendar.

Can you help with social media templates or marketing materials?

Absolutely. I can design brand-aligned collateral like Instagram templates, business cards, signage, packaging, or print materials. These are often included in full branding packages or can be knocked out during a Dedicated Design Day.

What if I’m not ready for a full rebrand?

That’s okay. I offer brand audits, one-off strategy sessions, and smaller-scoped projects. These are great ways to take a first step without the pressure of a full overhaul.