Values

What I stand for

This business wasn’t built to follow trends. It exists to do good work—for good people—without harming the planet, misleading anyone, or leaving our community behind.

My values aren’t just a list on a webpage. They guide what I make, who I work with, and how I show up.

photo by Julie Laflamme | @julielaflammephotos

ENVIRONMENT

Caring for the environment isn’t optional

I don’t treat sustainability like a checkbox. It’s built into the DNA of the studio:

Paper: Sourcing from forests certified by the Sustainable Forest Initiative.

Chemicals: Avoiding bleach, chlorine, and PVC-based products.

Process: Supporting waterless printing to reduce waste.

Shipping without the guilt

I use 100% compostable mailers made from wheat straw and field corn. They break down in months, not centuries. And every time I reorder them, a tree is planted. (As of April 2020, I planted tree number 8,524 in California).

Eco Packaging Alliance logo in green with white text and leaf design
Logo for a planting program featuring a tree with green leaves inside a circular badge.

ETHICS

Ethical marketing and design

I’ve taken the Ethical Move pledge because I believe marketing can be honest without being manipulative.

  • No hidden fees.

  • No false scarcity.

  • No designing things just to sell more stuff nobody needs.

I speak clearly so you can make informed decisions. I also know when to say "no." I turn down work with companies doing environmental or social harm, even if the check is big.

The Ethical Move logo in black on yellow with values in a circle outline: Honesty, Responsibility, Trust, Transparency, Integrity, Equity. Links to theethicalmove.org

The Ethical Move marketing pledge.

We put the person before the sale.

We respect you and your privacy. We will help you make the best choice for your needs.

We communicate inclusively, truthfully, and clearly.

We will not confuse you or hide information from you. We will help all audiences feel welcome.

We take responsibility for our part in changing the marketplace.

We recognize the need to break the cycle of consumerism. We will continuously review our sales and marketing to ensure they benefit the common good.

We count on you to hold us accountable. Please connect with us if you see us not honouring our pledge.

The Lisa Burford LLC pledge.

Dec 22, 2022 | Published on The Ethical Move

By making the ethical move, I am striving to create sustainable change. I only want people to work with me if they feel that what I offer is right for them, not through manipulative marketing, shaming, or humiliation. I am committed to providing a service or solution that meets the true needs of a business. I believe that trust and genuine relationships are essential in order to move forward. To this end, I strive to educate others so they can make informed decisions and I aim to lead by example.

GIVING BACK

Supporting good causes

I give back because it’s part of being a decent human, not for the tax write-off.

  • $1 from every Lunar Heart pin goes to the Palm Springs Animal Shelter.

  • Previous Silver Business Member of the Joshua Tree National Park Association.

  • Past Volunteer leadership with the California Native Plant Society (Mojave Desert Chapter).

  • Pro-bono work fighting irresponsible corporate solar projects in our desert.

LOCAL & INCLUSIVE

Small business is big to me

I’m not here to help the rich get richer. I prioritize independent businesses. My merch is printed right here in the desert by Windmill City Screen Printing. I believe in local economies and real relationships.

Radical inclusivity

I don’t look away. Whether you are neurodivergent, live with a disability, or belong to a marginalized group, you are safe here. Inclusivity isn't a marketing tactic; it's how we treat people.

ACCOUNTABILITY

I’m not perfect. But I’m accountable.

I know these values require constant work. I’ll get things wrong. But I’m committed to doing better each time. If you ever feel I’ve missed the mark, tell me. This is a space for truth and progress, not perfection.